Setting the bar
When we first met the ExCeL team in 2013 they were keen to accommodate more filming alongside events to generate additional revenue during gaps in their calendar. However, filming was outside of their area of expertise and they were unsure of how to put together a rate card or promote their new filming proposition to the industry. As a result, they were generating only £25k annually from filming.
Location Collective worked closely with the ExCeL events team to create a film friendly rate card better suited to the budgets of film productions than the venue’s usual exhibition rates. By marketing our new, film friendly package to the film industry we quickly generated a healthy pipeline of filming interest for the site. In the first year of managing filming for ExCeL, we generated £238k in filming revenue, over nine times what had been achieved in previous years.
To date, we have generated over £1.2m in filming revenue with productions shooting at ExCeL including Humans, Mission: Impossible – Rogue Nation, Black Mirror, Silent Witness, Lucky Man, Paddington 2 and Avengers Age of Ultron.
Location Collective have brought us a high calibre of filming hires over the years and have managed them expertly and with minimal work required from our own events teams. Filming has added a significant revenue stream to our business, helping fill gaps where space would otherwise be left vacant, so it’s been hugely worthwhile. We would highly recommend working with Location Collective who have the expertise to ensure that fair, realistic rates are set for filming.
Andrew Swanston, Head of Sales – Conferences & Events, ExCeL London